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Ambassadors of VITA-Universe

Our ambassadors are people we admire. They lead with direction, perform under pressure, and carry themselves with the kind of clarity and integrity that Mental Strength makes possible. They come from different worlds; elite sport, corporate leadership, global industry, and they share something essential: a commitment to doing the inner work, not just the outer. We are grateful they chose to share that journey with us.

Peter Gade

Peter Gade

Former elite badminton player · Former World No. 1 · Five-time European Champion · All England badminton champion

Peter Gade is one of the greatest badminton players in history. During a career spanning two decades, he held, among others, the world number one ranking, won All England and five European Championships. Since retiring in 2012 he has dedicated himself to developing the next generation of elite players through the Yonex Peter Gade Academy in Copenhagen, and has served as coach to two-time Olympic champion Viktor Axelsen. Peter knows what Mental Strength looks like under pressure, and what it takes to build and sustain it over a lifetime.

Coming soon - New Ambassador

Coming soon - New Ambassador

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